🧠 Valuation Insight: Convenience Comes with a Cost

Ā šŸŖ C-stores generate steady revenue—but valuations can unravel fast when:

  • Margins are inflated beyond industry norms
  • Owner or family labor isn’t normalized
  • Lottery, tobacco, or ATM income is treated inconsistently

šŸ“Œ ā€œSimple businessā€ doesn’t mean simple valuation.