🧠 Valuation Insight: IT Managed Services Providers (MSPs)-Not All Recurring Revenue Is Created Equal

🖥️ MSPs often boast “recurring revenue”—but dig deeper.

Consider:

  • Are contracts fixed-fee, usage-based, or T&M (time & materials)?
  • Do contracts auto-renew or cancel anytime?
  • Is the owner the primary tech or sales lead?
  • Are software/tools included or personally owned?

📌 Rule of thumb: “Recurring” only matters if it’s documented, priced right, and transferable.

✅ Adjust for owner tech labor, short-term contracts, and third-party licensing costs.