🧠 Sin Spotlight: Rent Isn’t Always Market-Based

🧯 Deadly Sin: Misaligned Rent in Biz + Real Estate Deals

When the seller owns both the business and the building, the rent may be:

🏷️ Below market (to reduce tax liability)
💸 Above market (to inflate building income)
❌ Not normalized in the valuation

If the appraisal uses the wrong rent, the cash flow—and business value—are off.

📌 Normalize rent to market rates.