Owner Compensation Normalization Guide

A practical guide for SBA lenders to evaluate and normalize owner compensation in underwriting and valuations.

Why Normalize Owner Compensation?

  • Owners often underpay themselves for tax reasons or overpay to reduce net income.
  • SBA valuations must reflect the cost a buyer would incur to replace the owner’s role at market wages.
  • Improper salary adjustments can distort free cash flow and overstate value.

Normalization Steps

  • Identify the owner’s actual duties (executive, sales, operations, technical, etc.).
  • Estimate a market-based salary for those duties using industry and geographic benchmarks.
  • Replace the reported salary with a normalized one in the cash flow calculation.
  • Adjust associated payroll taxes and benefits if necessary.

Red Flags

  • Owner draws only $20K for full-time work.
  • No salary recorded—compensation paid via distributions only.
  • Spouse or family members on payroll with no clear business role.

Data Sources

  • BLS.gov (Occupational Employment and Wage Statistics)
  • Salary.com, Payscale, ZipRecruiter, Indeed, Glassdoor
  • Industry associations and regional economic reports

SBA SOP Tip

Free cash flow used in underwriting and valuations must reflect the true economic cost to operate the business—not tax-minimized or owner-inflated compensation strategies.