📚 Valuation Myth: 2019 Financials Are Still Relevant Forever

~ Certified Business Appraiser

The Myth:
Pre-COVID numbers are the true benchmark for valuation.

The Reality:
Markets have shifted permanently post-2020. Buyers, lenders, and valuators prioritize current, sustainable performance over historical pre-pandemic results.

Why It Matters:
Using outdated financials risks overvaluing businesses that haven’t recovered or adapted.

Practical Tip:
Focus your valuation on proven recovery trends — not just historical highs.