Paying a Premium Requires Certainty January 20, 2026February 11, 2026 ~ Certified Business Appraiser Premium prices demand premium due diligence. When human capital drives value, certainty requires: Conversations Commitments Structure Absent that, the premium is speculation. Price reflects certainty — or lack of it. Share this: Email a link to a friend (Opens in new window) Email Print (Opens in new window) Print Share on LinkedIn (Opens in new window) LinkedIn Like Loading... Related