Goodwill Is an Expectation, Not a Guarantee February 9, 2026February 11, 2026 ~ Certified Business Appraiser Goodwill represents expected future earnings. Expectations rely on continuity.Continuity relies on people. When people leave, goodwill doesn’t “dip.”It collapses. Goodwill is conditional. Share this: Email a link to a friend (Opens in new window) Email Print (Opens in new window) Print Share on LinkedIn (Opens in new window) LinkedIn Like Loading... Related