A common pattern when valuations come in low:

Buyers don’t challenge the economic reality.
They challenge the methodology.

They argue multiple selection, capitalization rates, discount rates, adjustments, weightings, comps, assumptions.

Sometimes those are fair discussions.

But many times, the buyer’s real complaint is simpler:

“This result doesn’t match what I want.”

If the business truly supports the price, that should be visible in cash flow, margins, consistency, and risk-adjusted return.

You don’t have to fight the math when the economics are strong.