Real due diligence is uncomfortable.
It forces you to confront:
- weak records,
- inconsistent margins,
- customer concentration,
- deferred capex,
- workforce risk,
- owner dependency.
But when the buyer is emotionally invested, diligence becomes something else:
A formality.
A box-checking exercise.
Because the buyer isn’t looking for reasons to walk away.
They’re looking for reasons to keep going.
That’s how risk hides in plain sight.
