Lenders Feel the Pressure Too

Lenders are human.

They want borrowers to succeed.
They want relationships.
They want deals to close.

But when a borrower is emotionally invested, that pressure transfers.

It becomes subtle: urgency, exceptions, “just this once.”

And over time, exceptions become habits.

The best lenders I know don’t confuse customer service with risk blindness.

They know the difference between helping a borrower close… and helping a borrower overpay.