In forced deals, you’ll hear a lot of soft language:
- “We’re comfortable.”
- “We understand the risks.”
- “The buyer has a plan.”
- “It should work.”
Comfort is not mitigation.
Mitigation is specific:
- What risk are we taking?
- What is the plan?
- What will it cost?
- How long will it take?
- What happens if the plan fails?
Forced deals tend to avoid specificity because specificity invites the one thing momentum can’t tolerate:
Hard questions.
When discipline dies, vague confidence takes its place.
That’s where value gets destroyed—slowly, quietly, and predictably.
