Let me say something carefully. Brokers are not the problem.

Good brokers create markets. They create access. They create movement. They help transactions happen.

That matters. But one of the quiet truths is that momentum itself can become the problem.

Once a deal gets moving, every participant starts inheriting a psychological stake in continuation. The buyer wants the future he has imagined. The seller wants the reward he has attached to the exit. The lender wants an efficient process. The advisors want progress. The broker wants completion.

None of that is irrational. It is human. But it creates a very real pressure inside transactions: the pressure to keep moving forward, even when the facts deserve a harder pause.

That is where trouble starts. Because once momentum becomes the priority, resistance starts looking unreasonable. The person asking hard questions becomes “difficult.” The person slowing the process becomes “overly conservative.” The valuation that does not support the price becomes “the issue.”

But sometimes the issue is not the valuation. Sometimes the issue is that the deal got emotionally committed before it got economically tested. That is one of the quiet truths that experienced professionals eventually learn: Momentum feels productive even when it is carrying a weak deal in the wrong direction.