š Just released: Our Boutique Fitness Studio Valuation Checklist Includes:ā Owner teaching load vs. staff supportā Membership model vs. one-time drop-in revenueā Instructor pay benchmarking + labor normalizationā CapEx for equipment, software, and leasehold improvementsā SBA SOP alignment for seasonal, service-based businesses š© Click here to grab your copy.
Author: Certified Business Appraiser
ā ļø Red Flag Case Study: Downward Dog, Downward Value
A yoga studio priced at $510K claimed $135K in SDE. But: ā Owner taught 75% of classes and ran operations soloā No instructor contracts or backup leadershipā Addbacks included massage chair, home studio use, and coaching retreatsā No normalization for seasonal drop-off or promo-driven spikes ā Adjusted FCF: ~$40Kā Revised value: ~$225K after labor normalization … Continue reading ā ļø Red Flag Case Study: Downward Dog, Downward Value
š§ Valuation Insight: Full Classes ā Full Value
Ā š§ Boutique studios can look strong on paperābut valuations bend when: The owner teaches most classes and is the studio brand Memberships spike seasonally or around New Yearās promotions Instructor wages are below market or use barter agreements Addbacks include wellness perks, retreats, or family payroll š Community-driven doesnāt always mean transferable.
š Resource Drop: Florist Valuation Checklist
š Just released: Our Florist Valuation Checklist for SBA lenders Includes:ā Owner vs. employee labor + designer continuityā Inventory aging and perishable write-off logicā CapEx for coolers, POS, and delivery vehiclesā Holiday/wedding seasonality normalizationā SBA-aligned structure for floral and gift retail š© Click here to grab your copy.
ā ļø Red Flag Case Study: Smells Like Overvaluation
A floral shop was priced at $425K based on $125K in sellerās cash flow. But: ā Owner was the only designer + managed all eventsā Inventory included full purchase price of unsold stemsā Addbacks included family payroll, fuel, and home garden suppliesā No consideration of seasonality risk ā Adjusted FCF: ~$65Kā Final valuation: ~$215K š … Continue reading ā ļø Red Flag Case Study: Smells Like Overvaluation
š§ Valuation Insight: Blooming Revenue ā Sustainable Value
Ā š· Flower shops can report healthy salesābut valuations wilt when: Revenue is heavily concentrated around holidays or weddings Inventory isnāt itemizedāfresh flowers depreciate fast Owner handles all arrangements and vendor relationships Addbacks include personal fuel, groceries, or family labor š A beautiful bouquet doesnāt mean the deal smells sweet.
š Resource Drop: E-commerce Valuation Checklist
š Just released: Our E-commerce (Physical Products) Valuation Checklist Includes:ā Channel/platform risk (Amazon, Shopify, Etsy)ā Inventory valuation, aging, and COGS controlsā Owner labor in marketing, sourcing, and fulfillmentā Tech stack review + transition supportā SBA-aligned adjustments for e-retail normalization š© Click here to grab your copy.
ā ļø Red Flag Case Study: Clicking Into Risk
An e-commerce business was listed at $1.1M based on $215K in cash flow. But: ā 100% of sales occurred through Amazon FBAāno owned customer listā Inventory counts were rough estimates with no COGS reconciliationā Addbacks included personal camera gear, lifestyle travel, and Shopify trialsā Owner managed all marketing + order flow directly ā Adjusted FCF: … Continue reading ā ļø Red Flag Case Study: Clicking Into Risk
š§ Valuation Insight: Traffic ā Transferable
Ā š¦ E-commerce businesses may show high revenueābut valuations crash when: The brand is dependent on one platform (e.g., Amazon FBA, Etsy) Inventory is overstated, under-accounted, or misclassified Owner handles all marketing, fulfillment, and vendor sourcing Addbacks include influencer perks, home office, or personal photography gear š Selling product is one thingābuilding a transferable brand is … Continue reading š§ Valuation Insight: Traffic ā Transferable
š Resource Drop: Behavioral Health Valuation Checklist
š Just dropped: Our Behavioral Health & Therapy Clinic Valuation Checklist Includes:ā Licensing + owner labor normalizationā Group vs. solo provider sustainabilityā Insurance billing + reimbursement riskā Patient volume, referral tracking, and system reviewā SBA SOP alignment for mental health services š© Click here to grab your copy.
