The key to successfully marketing and selling a business is confidentiality. Business owners do not want customers, suppliers, and the competition to know that their business is available for acquisition. Unlike real estate brokers who hang a “For Sale” sign in front of the property, professional transaction advisors or business brokers maintain a high degree of … Continue reading 7 Deadly Sins of Selling a Business: 2. The Second Deadly Sin—Lack of Confidentiality
7 Deadly Sins of Selling a Business: 2. The Second Deadly Sin—Lack of Confidentiality
