🧯 Deadly Sin: Not Adjusting Owner Compensation

If the valuation doesn’t reflect what the buyer would have to pay competent management, it’s wrong.

We adjust to:

• Market-based replacement salary
• Industry comp data
• Buyer skill set, not seller tax strategy

📌 If an owner pays themselves $20K but would need to hire a GM at $95K, the cash flow is overstated by $75K.

Adjusting salary isn’t optional—it’s foundational.