🧠 Sin Spotlight: The Franchise Valuation Trap

🍔 Not all franchise deals are created equal.

We’ve seen appraisals that:

  • Apply generic multiples without royalties
  • Ignore franchisor contract risks
  • Overstate goodwill based on brand alone

📌 SBA-compliant appraisals must adjust for:

✅ Royalties
✅ Franchise fees
✅ Transfer restrictions
✅ Control limitations

The brand has value—but the buyer’s control of that value can be limited. And yes—some of them get valued and financed when they shouldn’t.