The Myth:
Only buyers need a business valuation.

The Reality:
Sellers benefit even more from accurate valuations. A solid valuation helps set realistic expectations, improves negotiation leverage, and prepares sellers for buyer scrutiny.

Why It Matters:
Sellers who overestimate value often face failed deals, delayed closings, or steep price reductions.

Practical Tip:
Get a professional valuation before marketing your business — not after negotiations begin.