The Myth:
Fast-growing businesses are automatically worth more.

The Reality:
Growth Without Profit = Burn Rate. Growth without profitability is just burning cash faster. Buyers and appraisers look for profitable and sustainable growth — not just high top-line expansion.

Why It Matters:
Unprofitable growth can lead to funding shortfalls, increased risk, and valuation discounts.

Practical Tip:
Focus on growing both revenue and margins if you want to increase value — not just scale for its own sake.