The Myth:
A business with high revenue is automatically valuable.

The Reality:
Top-line revenue means little if margins are thin, expenses are high, or the business consistently burns cash. Buyers and appraisers focus on free cash flow — the true economic benefit.

Why It Matters:
Focusing solely on revenue can lead to wildly inflated expectations or pricing errors.

Practical Tip:
Measure your success — and your value — by free cash flow and profitability, not gross receipts. Revenue is Vanity, Cash Flow is Sanity