Charlotte and Yoda

Charlotte weighs five pounds. Five. And yet she has endured more than many beings ten times her size.

We live in a world that equates size with significance. But as Yoda famously asked in Star Wars: “Judge me by my size, do you?”

Small businesses face this constantly. Too small. Too niche. Too localized.

But small doesn’t mean fragile. It means focused. Lean. Personal.

Charlotte’s body is small. Her will is not.

Underestimation is often a failure of imagination.

Don’t confuse scale with strength.